Select the right video type & budget for your project!
Motion Graphics
DESCRIPTION:
This example shows how animation can be limited to the composition of specific frames without extensively animating human characters and expressions. This way, the video production process is quicker, more economical with the end result being a more simple form of animation.
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Motion Graphics & Screen Capture
DESCRIPTION:
This is a mixed format where screen captures are combined with simple animated parts to create a video that can be both specific about a software and more general at the same time.
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2D Animation
DESCRIPTION:
Animated videos can offer a more relaxed approach to educational content and often create an alternative storytelling device for areas of training that are traditionally presented in a more formal tone of voice.
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Scripted Presenter
DESCRIPTION:
A presenter is looking on camera and talks on a matter with the visual aid of graphics. The presenter relies on pre-composed scripts and reads them using a teleprompter.
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Scripted Presenter : Walk & Talk
DESCRIPTION:
The presenter here looks more free in their movement. This is also a product of carefully scripted and timed scenarios although the end result can feel more relaxed and interesting to the audience.
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Scripted Presenter & B-Roll
DESCRIPTION:
In this example, the presenter is accompanied by intercutting close-ups or other types of shots that either explain or simply compliment their words. This way, the video content is richer, it has a higher educational value and thus a higher engagement rate.
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"Step-By-Step" Tutorial: Tabletop View
DESCRIPTION:
The tutorial video type encompasses a wide range of executions. This is one of the more straight-forawrd where the audience is not watching a presenter but rather watches a simple series of shots explaining each step of an often technical process. The accompanying voiceover can also add educational content and value.
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“Step-By-Step” Tutorial: Multiple Angles
DESCRIPTION:
In this more advanced execution of the tutorial video type there are multiple camera angles and set-ups or locations. This way, such a video can explain a more complicated technical process. The accompanying voiceover can also add educational content and value.
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Role Playing Scenarios
DESCRIPTION:
This approach recreates a series of situations that a trainee must learn how to navigate. This video type is especially useful for training relevant to areas where soft skills are essential.
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Walkthrough
DESCRIPTION:
As its name suggests, this production type resembles the experience of walking through a certain physical space. It is commonly used to give the audience a quick view of the premises of a company or any other type of space they need to get acquainted with.
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Scripted Presenter: Post Production
DESCRIPTION:
In this example, the production is effectively focused on the stage of post production. This means the client delivers all recorded footage of trainers talking on camera and the supporting graphics which are then processed in order to deliver a completed module with professionally curated videos.
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Product Shots: Beauty Closeups
DESCRIPTION:
This production type is useful mainly for marketing purposes. It revolves around the filming of a series of products in a more stylised manner to maximize customer engagement on online retail channels or other environments where digital media (e.g. monitors) are used.
